Strengths of Grapey Grape many aspects are our company uses marketing strategy to help and improve our company for better competitors. Our company target mass market group. our product demands respond to customer who likes to eat grapes. Our company manages financial that is standard and analyze financial for sustainability company. We select fresh grapes from the farm and the products from high quality materials because the grapes farm is near our company, get materials quickly ,cut cost about transportations and high technology to produce. The grapes juice is no sugar for healthy people because now social trend is popular about attention to health. Our company has training employees before they work. Weaknesses of Grapey Grape, if our product is high price, it makes customers change to buy substitute products that are lower price than us, It is easy to copy by competitors, Grapey Grape brand that it is a weak brand image in market.