Business marketing is the marketing of goods and services to individuals and organizations for purposes other than personal consumption. The sale of a personal computer to your collage or university is an example of business marketing .Business products include those that are used to manufacture other products, become part of another product, or aid the normal operations of an organization. The key characteristic distinguishing
business products from consumer products is intended use not physical characteristics A product that is purchased for personal that is purchased for personal or family consumption or as a gift is a consumer good