Through the integration of MHI and Nichiyu’s forklift businesses, the new entity is now positioned to pursue an enhanced product lineup, which was limited under the earlier partial collaborative arrangement between the two companies. Other targets include sharing and optimization of sales routes, efficient development of products matching market needs, and optimization of raw material procurement and production. In addition to the technological capabilities, marketing skills and strong service network for forklifts and other logistics equipment cultivated by Nichiyu throughout its history, the new entity will benefit from MHI’s comprehensive group capabilities. Together, these will form the base for the new entity to pursue greater global competitive strength.
Investment: 25,000,000