ANOVA
The basic principle of ANOVA is to test the for differences among the means of populations by
examining the amount of variation within and between each sample groups. In this study one way ANOVA is
used to know the difference between the variables such as occupation and the reasons for taking the
bancassurance policies.
2.5. Rating Scale
The rating scale used in this research study is Likert-type scale. This helps the respondent’s to precise it
as favorable or not.
2.6. Limitations of the study
The survey is conducted only in Pathanamthitta one of the 14 districts of Kerala. Hence the results
arrived from the study may or may not be applicable to other districts. The sample size for collecting the primary
data was meager as it includes only 100 respondents from among each bank, hence the conclusion would not be a
universal one. Personal biases and prejudices of the customers may also affect the study