While the expected positioning is high, the sell outlet should be in the suitable place like in the premium shopping mall.
Therefore,the supporting activities should be an activity which can attract the expected target by the brand perception visual image. The exposure of the combination mix between the activity and the branding image of the activity will lead the brand direction to the right positioning and will possibly enlarger the market size.
For the yearly highlight promotion campaign, the idea to release a major campaign related to take a small train for facilitate to families who purchase Thomas more than 800 baht. It could be encourage the target and make the atmosphere suitable for along the year activity.