A dozen out of the way "Don't Miss Destinations" are being pitched to Thais, as well as foreigners.
These include the numerous Burmese-style temples at Lampang, which has been spared the mass tourism development of nearby Chiang Mai and Chiang Rai.
Among other targeted destinations is underdeveloped Trang in the south, with its pristine beaches, and the province of Nakhon Si Thammarat, on the east coast of the Malay peninsula and the Gulf of Thailand. It was once known as the Kingdom of Ligor and still has diverse temple architecture, lush jungles, and a tradition of shadow puppets.