Finally, there is the question of what to advertise. People around the world have different customs as well as different likes and dislikes. This is true even in places such as Latin America where most people share a common language. So the best advertisement in the world means nothing if the product is not right for the market. Even though some markets around the world are quite similar, companies such as McDonald's have found that it is very important to sell different products in different parts of the world. So when you go to McDonald's in Hawaii, you'll find Chinese noodles on the menu. If you stop for hamburger in Germany, you can order a beer with your meal. In Malaysia, you can try a milk shake that is flavored with the fruit that most people in other countries have never tasted.