Call it hippie-dom for the social media age—or a call for higher meaning
in an increasingly agnostic society. Spiritualism is gaining mainstream
awareness, and new platforms, stores, brands and publications are
reinterpreting it for young, hip Millennial audiences. Examples include
Gabrielle Bernstein’s Spirit Junkie (which has exploded into a culture of
self-improving memes) and the SoulCycle phenomenon, which aligns
spiritualism with fitness. Recent research by Pew shows that a fifth
of consumers globally are not religiously affiliated, yet 37% consider
themselves spiritual. Deepak Chopra’s newest book, The Future of God,
aims to be “a practical approach to spirituality for our times.”
Retail is catching on too: Celestine Eleven, a new concept store in
groovy East London, claims to “redefine luxury” with jewelry, clothing
and apothecary goods that are intellectually, spiritually and aesthetically
uplifting. Sunday Times columnist Ruby Warrington has launched The
Numinous, a popular content platform featuring fashion and beauty
alongside astro and tarot sections, with updates on the “Now” Age.
Call it hippie-dom for the social media age—or a call for higher meaning
in an increasingly agnostic society. Spiritualism is gaining mainstream
awareness, and new platforms, stores, brands and publications are
reinterpreting it for young, hip Millennial audiences. Examples include
Gabrielle Bernstein’s Spirit Junkie (which has exploded into a culture of
self-improving memes) and the SoulCycle phenomenon, which aligns
spiritualism with fitness. Recent research by Pew shows that a fifth
of consumers globally are not religiously affiliated, yet 37% consider
themselves spiritual. Deepak Chopra’s newest book, The Future of God,
aims to be “a practical approach to spirituality for our times.”
Retail is catching on too: Celestine Eleven, a new concept store in
groovy East London, claims to “redefine luxury” with jewelry, clothing
and apothecary goods that are intellectually, spiritually and aesthetically
uplifting. Sunday Times columnist Ruby Warrington has launched The
Numinous, a popular content platform featuring fashion and beauty
alongside astro and tarot sections, with updates on the “Now” Age.
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