Franchisee’s satisfaction can be measured in three ways. This includes; franchisee satisfaction which refers to a post-purchase feeling seen as consumer’s behavior; second, franchisee satisfaction
which considers the feeling of members is seen as the channel member in distribution system; third,
franchisee satisfaction is seen as feeling well with their business. Roh and Ji-Hwan (2009) investigated
franchisees’ satisfaction based on franchisors’ pre-opening support and ongoing support that includes
central purchasing, communication and business assistance. They found that the support provided by
franchisor influenced franchisee satisfaction and this in turn is linked to the renewal contract in
franchise business