Research In Motion .The Blackberry created by Research In Motion (RIM) has been a popular consumers who mainly needed uct among corporate e-mail service and a calendar. To stay in the competitive game, however, RIM has been adding features to mak its product more appealing to users who want the fun features in addition to the features that aid in their wor Blackberrys now have cameras and can play music. There is a rumor that RIM is going to introduce a Blackberry 9000, which will have a touch-sensitive screen, making it similar to the iPhone.n Conversely, Apple has recently released tools that make its iPhone more corporate-user friendly, and it will now be compatible with Microsoft's Exchange platform.n Exhibit 5 illustrates a comparison of the product features for the iPhone relative to its key competitors