Make real small talk. Most customer service scripts for opening conversations with a customer include a line to the effect of "How are you?" But few scripts include instructions to actively listen to the response to that question, ask follow-up questions and actually engage with the client about what's happening in their lives. This is all part of showing customers that you view them as actual people, which is a disappointingly rare thing when dealing with businesses today. Some of your clients won't want to make small talk—and the same responsive listening will let your people identify them and move straight on to business.