On the other hand,
if it restricts the amount of business it generates to suit its ability to bear the exposure,
then it is failing to take full advantage of its ability to generate that business. A firm
that is particularly well suited to bear the risks entailed by the same line of business
may have the opposite problem, and be unable to generate the volume of business
it desires. An SS would then provide an ideal way for both firms to alleviate these
problems and play to their relative strengths.