Repurchase intention is defined as the individual’s judgment about buying a service again, the
decision to engage in future activity with a service provider and what form this activity will take
(Hellier et al., 2003; Zeithaml et al., 1996). We argue that repurchase intention, taking into account
the individual’s current situation and likely circumstances, is one of the most appropriate dependent
variables in any system of relationships designed to develop management insight and improved
strategic planning and service delivery. The other is actual behavior, which has not been selected in
this research, as it would not offer a true profile of the intention of non-attendees who may not have
returned as yet but intend to in the future.
Repurchase intention is defined as the individual’s judgment about buying a service again, thedecision to engage in future activity with a service provider and what form this activity will take(Hellier et al., 2003; Zeithaml et al., 1996). We argue that repurchase intention, taking into accountthe individual’s current situation and likely circumstances, is one of the most appropriate dependentvariables in any system of relationships designed to develop management insight and improvedstrategic planning and service delivery. The other is actual behavior, which has not been selected inthis research, as it would not offer a true profile of the intention of non-attendees who may not havereturned as yet but intend to in the future.
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