To answer the research questions, we conducted two
empirical investigations, namely an online survey and
observations of live streams. Our first investigation is
survey-based. It took place from June 3 until June 28,
2015 on Umfrageonline.com and had 123 YouNow users
as participants. In the survey, the users were asked
questions about YouNow, their behavior concerning
YouNow, and the acceptance of the service in the community.