The Aura logo motif was designed to illustrate an abstract representation of the tealeaf, a symbol itself which holds significant value in traditional Chinese customs as a form of divination. The structural design for Aura’s tea bags and mixed granule boxes reflect and tie in nicely with the shape of the brand’s logo, integrating the tealeaf motif into the lid structure and sides of the packs.
Burgopak also developed all artwork layout, label design and colour matching for the Aura range. Placement of text was integral to the design process to assist in making the products easy to find in point of sale displays and to clearly display essential product information. Clean and simple artwork was developed which could also be screen-printing directly onto Aura’s beauty cream pots. All plastic bottles, pumps and pots were sourced by the client.
“We have been very impressed by the quality of Burgopak’s brand identity, structural and artwork design services. Burgopak has a very friendly and cooperative team with highly professional skills – they were a pleasure to work with and made the entire project run smoothly.” Yu Liao, Dr China.
The new products have been introduced within Dr China retail stores, one of the largest alternative treatments and natural remedies providers in UK. Aura Health & Wellbeing offers herbal teas, plain and mixed herbal granules, massage oils, herbal supplement capsules and beauty creams.
The Aura logo motif was designed to illustrate an abstract representation of the tealeaf, a symbol itself which holds significant value in traditional Chinese customs as a form of divination. The structural design for Aura’s tea bags and mixed granule boxes reflect and tie in nicely with the shape of the brand’s logo, integrating the tealeaf motif into the lid structure and sides of the packs.Burgopak also developed all artwork layout, label design and colour matching for the Aura range. Placement of text was integral to the design process to assist in making the products easy to find in point of sale displays and to clearly display essential product information. Clean and simple artwork was developed which could also be screen-printing directly onto Aura’s beauty cream pots. All plastic bottles, pumps and pots were sourced by the client.“We have been very impressed by the quality of Burgopak’s brand identity, structural and artwork design services. Burgopak has a very friendly and cooperative team with highly professional skills – they were a pleasure to work with and made the entire project run smoothly.” Yu Liao, Dr China.The new products have been introduced within Dr China retail stores, one of the largest alternative treatments and natural remedies providers in UK. Aura Health & Wellbeing offers herbal teas, plain and mixed herbal granules, massage oils, herbal supplement capsules and beauty creams.
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