Good morning. My name is KuttaleeyaLoirangsee.
My presentation today is on the topic of Hokkaido milk advertisement.
First of all, I want to tell the story about Hokkaido milk. This product was created by Mr.WorawitWongseanprasert who was visited the Hokkaido castle on his business trip.He impressed a fresh, delicious of original Hokkaido milk and had inspiration to start his company in 2010 , called Hokkaido Morimoto cooperation.Hokkaido Morimoto still new and lack of advertising to present their product to people.
That’s why I chosen the Hokkaido milk to represent how fresh and how delicious of the Japanese style milk which is rarely to find in Thailand.The objective of thesis is to create interesting advertise to make people realize and want to buy the product.
Demographic and Psychographicof the target ishealthy women in 25-45 age.My concept is Cow-waii. Cowwaii is a words from Cow and Waii pronounce like Kawaii means cute in Japan which fit the Hokkaido milk style. In the lively, striking and japanesestyle mood and tone.
Now I would like to summarize. I was thought and presented so many different idea before I got the perfect concept Cow-waii which suit the Hokkaido milk.So I hope my advertise will be interested and be well-known brand to the target.I have finish my summary, now I’d like to give recommendations.
The most important thing to make printing advertise interesting is the idea with create or inspired by something that relate to the product in the unexpected way.And this is the end of my presentation. Are there any questions?