The campaign uses certain factors of interest (Benoit & Benoit, 2008), which are a good way of making sure that a persuasive message gets the attention of the audience, and keeps them interested throughout the communicated persuaded message (Benoit & Benoit, 2008). Namely, the campaign can be characterized as being novel (Benoit & Benoit, 2008) as it tackles a problem that is caused by the arrival and integration of modern technology into our society. Novelty as a factor of interest is generally used to communicate something new to the audience,.