3. Materials and Methods
The study adopted cross-sectional survey design. The descriptive design was used to produce or present
accurate description of variables relevant to the study, demonstrating the relationship that exists between the
variables. The survey design was adopted in order to elicit responses from the respondents on the subject matter.
The questionnaire administered was made up of questions with open ended, closed-ended structured with Likert
scale ranging from: Strongly Agree (5), Agree (4), Undecided (3), Disagree (2), Strong Disagree (1), which asked
consumer to indicate a degree of agreement and disagreement with each of the attitude object as seen in the
questionnaire. The five point likert scale used was measuring instrument for the independent variables while the
dependent variable choice, was measured quantitatively. The study was undertaken in Cross River State, which is
located within the South-South geo-political region of Nigeria. The population of the study was made up of youths
and adults selected from within three towns of the three senatorial districts of Cross River State, namely Ogoja, Ikom
and Calabar. A total of three hundred and seventy five respondents were randomly selected from the three towns.
The study adopted a multi-stage sampling technique. .