: ‘Ecopreneurship
can be roughly defi ned as “entrepreneurship through an environmental lens”.’ This paper will build on
this comparatively young literature base and will focus on a particular element within the broader defi nition of
ecopreneurship: sustainable entrepreneurship in SMEs. One of the main thrusts in the literature is the development
of a typology of ecopreneurs, defi ned by Pastakia (1998) to be ‘a new breed of eco-conscious change agents
who may be called ecological entrepreneurs (ecopreneurs for short). Individuals or institutions that attempt to
popularize ecofriendly ideas and innovations either through the market or non-market roots may be referred to as
ecopreneurs.’ As yet there is little consensus on such typology and little distinction of the particular behaviors of
SMEs. One of the more common distinctions, however, is the delineation between social and commercial ecopreneurs
according to their objectives.