Summary
• Electronic
commerce:
– Conducting
business
activities
electronically
over
computer
networks
• Types
of
e-commerce:
– Business‐to-consumer
(B2C),
business-to-‐business
(B2B),
and
consumer-‐to-‐consumer
(C2C)
•
Successful
e-‐commerce
system:
– Must
address
the
many
stages
consumers
experience
in
the
sales
life
cycle