This chapter looks at literature on hotel reservation website
e-service quality towards hotel website. The e-service quality is a measure to build up long-term relationship with customer. This literature review explore customer behaviour that relate to customer satisfaction, customer trust, customer commitment and customer loyalty.
This chapter reviews academic research in the field of aviation with a focus on the emergence of LCCs identifying the advantages of LCCs over rivals, as well as air travellers’ attitudes towards the purchase and repurchase intentions of LCCs. This literature review includes related definitions and theories to help present and illustrate the concept. It is important to identify travellers’ attitudes towards using long-haul low-cost travel in order to determine their willingness to use them. Lastly, the conceptual framework of this research will be explained.