In contrast, the consumers’ quality perception is rather positive towards sandwiches as being hip and special bread fitting best for festive meals.
This relates to sandwiches which are sold in restaurants and cafes and to special breads as mentioned above.
The high score of the ‘‘unhealthy’’ consumer segment for the statement sandwiches are hip might result from the fact that these consumers like bread more with spread and fillings, but might also be due to the convenience aspect of sandwiches bought in restaurants or cafes.