inventories still exist, although they are slowly
decreasing in number, thus showing that the
optimization of all processes from the plants to
the stores is not exactly on the agenda. Companies
such as Promodès are certainly trying to
implement an efficient consumer response, like
Wal-Mart in the USA, with the help of sophisticated
computer systems. These are but isolated
examples, standing against the prevailing dogma
adopted by French retailers for more than 20
years. Moreover, the adoption of technologies
such as EDI should not lead us to think that
forward buying will necessarily diminish. For
almost all the companies surveyed, EDI mainly
makes it possible to introduce automatic replenishment
procedures from the regional distribution
centres to the stores. Through these procedures
they hope to improve significantly the level
of service perceived by consumers[22]. On the
other hand, EDI is not systematically used to
communicate their sale volumes in real time to
the connected suppliers.
inventories still exist, although they are slowlydecreasing in number, thus showing that theoptimization of all processes from the plants tothe stores is not exactly on the agenda. Companiessuch as Promodès are certainly trying toimplement an efficient consumer response, likeWal-Mart in the USA, with the help of sophisticatedcomputer systems. These are but isolatedexamples, standing against the prevailing dogmaadopted by French retailers for more than 20years. Moreover, the adoption of technologiessuch as EDI should not lead us to think thatforward buying will necessarily diminish. Foralmost all the companies surveyed, EDI mainlymakes it possible to introduce automatic replenishmentprocedures from the regional distributioncentres to the stores. Through these proceduresthey hope to improve significantly the levelof service perceived by consumers[22]. On theother hand, EDI is not systematically used tocommunicate their sale volumes in real time tothe connected suppliers.
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