This ad is very dramatic, like I explained before cigarette ads have this ability to be a dramatic as they want and it doesn’t have to be logical. One aspect of this picture I find very dramatic and somewhat illogical is having a lighter and timer together. Just to prove my point below is a picture of a time bomb and stick of dynamite. They don’t have both a wick and a timer. They have one or the other. If you have a timer on a bomb you don’t need a lighter. And if you have a lighter to light your bomb you don’t need a timer. This shows that the ad above is going along with the anti smoking ad trend of being very dramatic. At the same time this is what makes this ad effective It would not be as dramatic if only the timer was there by itself, having both in the photo just ads that much more to the drama of the.