Espresso drive-through stands and coffee outlets are numerous in the greater Seattle area, and the exact inventor of the "bikini barista" concept is debated.[1] The "Natte Latte" chain's first location was opened in November 1999 by Mary Keller, and its employees began sporting pink leather hotpants in 2001.[6][7] Next, in 2003, "Cowgirls Espresso" opened its first location in Tukwila, Washington. A few months after opening, as summer heat invaded the small 70-square-foot (6.5 m2) shop, owner Lori Bowden adopted employee suggestions that they start a "Bikini Wednesday" promotion. Sales took off, and other scantily-clad theme days soon followed.[2][8][9] The concept of "bikini baristas" spread quickly, featuring attractive young women dressed in attire such as bikinis, lingerie, stockings, and heels.[8][10][11] The first round of international press attention to the trend occurred in early 2007.[1][8][12] Competitors that have not followed suit have complained about the trend, and have also seen a drop in business.[13]