Forever 21, Inc. has chosen PROvoke Advertising’s creative team to demonstrate their talents by creating exceptional creative executions that will be sure to provide results. Forever 21, Inc. has been working with PROvoke Advertising since January 2011. Until now, Forever 21 has not done any qualitative or quantitative research on the target market. The purpose of this assignment is to utilize PROvoke Advertising’s key findings in order to generate a meaningful and effective advertising campaign. The goal is to create a positive and memorable relationship with the target market.