What information sources do they use for planning their trip?
· The main information sources used in planning the trip are the Internet (71%) and
friends/family (70%).
· Guidebooks are used by 37% overall but are used far more by slightly older (over 26)
travellers, more experienced travellers and those calling themselves ‘backpackers’.
· Less experienced travellers rely more heavily on travel agents for information.
· The very wide range of information sources drawn upon suggests that pre-trip planning is
highly detailed, even for more experienced travellers.