Anantara Hotels Resorts & Spas are standard-cycle, they have their own standard in many aspects i.e. service, staff qualification, hotel infrastructure and the way to establish new hotel as market solution to compete with other hotel. In part of service standard, it quit not different from other hotel because normally hotel use hospitality standard to provide service to the customer. So, Anan also uses this standard, but they will pay more attention on the customer and try to satisfy the customer to drive standard of hotel. This is one thing that helps to make Anantara hotel famous for long time and well known as excellent service of five star hotels. In part of staff qualification, they carefully to recruit new staff, orientation new skill for staff and also look after them as family of organization. It helps to make hotel staff feel like organization not only look after the customer well, but also realize on the important of them. Anantara mention that staff is one part that help hotel to satisfy the customer needs. If hotel take care staff well, it will reflect about hotel standard too because staff will motivate themselves to provide excellent service to the customer as organization look after on them. Therefore, All of Anantara hotel chain use same strategic to control and organize their business because it help to operate business smoothly and can use same solution to solve the problem.