Finally, an extension of this research initiative to other sectors outside the hotel industry could yield useful insight
with respect to the relative standing of the hotel sector with respect to the issues under examination. It may be that
hotels can learn from the way that other industries are operationalising ‘‘learning and growth’’ measures of
performance. It would be particularly helpful to secure management’s perspectives with respect to the degree that a
balanced ‘‘learning and growth’’ framework of measures operating in the context of a BSC can add to an
organisation’s competitive advantage.