The secret is in the substance that gives the cherries their dark red color. It belongs to a classification of natural nutrients that color blueberries, strawberries, plums, and other fruits and vegetables too. Moreover, these coloring substances may help to prevent serious health disorders like heart disease and cancer. In other words, vitamins and fiber are not the only reasons to eat fruits and vegetables. To take advantage of natural whole foods," advise nutritionists and health researchers, think variety and color.