Because of that, there are both good for publicity, and the aforementioned disadvantages face-to-face communication as a tool of direct marketing with public relations, direct communication, not through any other medium. Public relations operation to achieve productive, efficient and productive. Public relations students need to define good public relations program is a program of Community interest and which are defined to execute properly. To be successful and to be sure that the program that you have defined. Can be implemented as quickly as expected? Therefore, it is necessary to measure the effect of operation in case the results are expected to be received.