The main appeal of this type of protein is that most people digest it very well as it is hypoallergenic; those who may be lactose intolerant or have allergies to ingredients in other protein products will find rice protein to be a helpful alternative. People who wish to avoid consuming animal products often prefer this protein, and compared to other protein powders, those made of rice are typically less expensive. The amount of protein grams per serving ranges from about 10 to 30 grams, depending on the brand; the overall amount of calories is generally less in rice-based powders than other types of protein powders, making it a better option for people trying to lose weight. Several studies have shown that and endocrine protein obtained from brown rice may also help lower a person's overall risk for heart disease