But Starbucks faces considerable competition. Indian chain Cafe Coffee Day, for example, has more than 1,000 outlets. A dozen more chains, including Barista and Costa Coffee, have also established themselves. But competition may be helping the market grow. According to Technopak, a New Delhi-based research firm, the more than $200 million sectors has been expanding at a compound annual rate of 25%. Information technology entrepreneur Subroto Bagchi gives one reason why. “CCD has raised coffee from a brew to an experience,” he told India Knowledge@Wharton. Says Culver of Starbucks: “We look forward to bringing the ‘Starbucks Experience’ to customers in India.”