Involving non-managerialemployees from a variety of positions throughout the
company helps reinforce innovative goals expected
of all employees and immediately broadens the com-
munication network for new hires. Slingshot SEO, a
company specializing in web search strategies, has
relied heavily on onboarding to acclimate its new
hires. It focuses on up-front brand training, using its
top-performing employees as trainers (Aders, 2013).
Slingshot SEO firm leaders feel it is important for
trainers to provide a holistic view of the organization
and make department introductions during the on-
boarding process, as this promotes better under-
standing of how employees fit into the big picture
and can break down organizational silos that prevent
future collaboration and cooperation.