First, media messages were analysed and deconstructed to see how health stories were being framed in leading media outlets that target women. A comparison of what was being promoted to Australian citizens compared to Fijian citizens, by means of content analysis techniques, is discussed. The second part of this study consisted of 26 semi-structured interviews with women aged 45-55 years in both countries to determine how they justify choosing a particular medical treatment—allopathic or CAM for symptoms of menopause. Interviewees were also presented with advertisements for menopause treatment and were asked as to how they would select a particular treatment.