- the travel motivations, preferences and interests of gay men and lesbians.
- interested in visiting city neighborhoods and experiencing local, non-chain restaurants. In fact, going to neighborhood restaurants and visiting the gay neighborhood were the top activities enjoyed by gays and lesbians when visiting a destination.
- Location matters. The most important hotel amenities for LGBT travelers are great location and free WiFi. When it comes to choosing one hotel over another, price and gay-friendly reputation are top priorities.
- lesbians and gay men seek relaxation, the opportunity to get away from everyday life and be free to enjoy unstructured time when they go on holiday.
- The LGBT tourism industry includes destinations (tourism offices and CVBs), travel agents, accommodations and hotel groups, tour companies, cruise lines and travel advertising and promotions companies who market these destinations to the gay community
- the feeling that one can relax safely among other gay people.