Here it is, the one sneaker to rule them all. The Shift Sneaker is a new concept that digitally transforms to give you a million different looks all in one sneaker. A smartphone app lets you change the color of the shoes to match your outfit, style or personality with the help of some very high tech textiles. The shifty sneaker and app will allow you to turn your shoes into glowing reflectors when you ride your bike, glow with notifications to tell you if you’re running fast enough or let you get all matchy-matchy with your bestie.