By the time the true direction of electron flow was discovered, the nomenclature of “positive” and “negative” had already been so well established in the scientific community that no effort was made to change it, although calling electrons “positive” would make more sense in referring to “excess” charge. You see, the terms “positive” and “negative” are human inventions, and as such have no absolute meaning beyond our own conventions of language and scientific description. Franklin could have just as easily referred to a surplus of charge as “black” and a deficiency as “white,” in which case scientists would speak of electrons having a “white” charge (assuming the same incorrect conjecture of charge position between wax and wool).