Maslow felt there was a clear distinction between love and respect or esteem. He felt that an ability to feel self-esteem and personal uniqueness sprung from being loved and embraced by families and communities. As individuals, we naturally wish to excel or be exceptional, to be noticed for our unique talents and capabilities.
Once one has some measure of self-esteem and confidence, one gains the psychological freedom to be creative and to grow as well as to be more generous to others