The team began by experimenting with a variety of natural pigments like beet juice, red wine, and even beer. “In the beginning it was pretty simple, if an ingredient was capable of staining clothing we figured it was a good candidate for experimentation”, says White in an email interview. But while staining was simple, printing with natural pigment on garments and getting the prints to last through wash and wear proved challenging. “In fact, this obstacle has taken us almost three years to overcome”, says White