Challenges and Threats
The threats, or challenges, facing your business when implementing a marketing program are perhaps the most important factors of a SWOT analysis. You might have a solid marketing plan catered to a clear and specific set of strengths, weaknesses and opportunities, but if you do not consider the challenges in your industry, your plan could be useless. For instance, if your technology business introduces a mobile phone application that is similar to and indistinguishable from another company's application that currently dominates the market, your product's success face a threat. Knowing the challenges you face helps your business to make informed and strategic decisions regarding products.