There are two ways to drive traffic:
1.
Using free methods
2.
Using paid methods
The benefit of free traffic is that it’s organic and natural (
the hope is that
eventually people will find
you
), and of course, it’s free!
The downside is that it’s impossible to track what’s working and takes a
long time to see
results
, if any. It i
s also
time consuming,
unpredictable and
very much “hit
-
and
-
miss.”
Paid traffic, on the other hand, is the complete opposite.
With paid traffic strategies, you can quickly get laser
-
targeted visitors who
are interested in your niche and offer
.
It’s measureable in the sense that you can track your traffic to see exactly
where it came from and you can calculate exactly how much money you
are making.
On top of that, paid traffic is very predictable. In fact, it’s
guaranteed.
And finally, with p
aid traffic you are able to scale your marketing campaign.
Once you find a strategy that’s working, spend more money to generate
more traffic in order to gain more profit.
There’s only ONE thing you have to do before you pay for traffic.
Set up your squ
eeze page.
If you are planning to spend on traffic, you MUST send that traffic to YOUR
squeeze page. That way when you capture the leads, they become your
leads and are stored in your database.
If you pay for traffic but send it directly to the sales page
of the product you
are promoting, the chances are most of those leads will leave without