4 Results
Tables 2 and 3 show the estimation results of the model. Table 2 reports the measurement part of the model. Table 3 displays the structural coefficients of the model, both the regression coefficients among the performance and the integration factors, and the variance-covariance structure of the integration variables. The estimation is based on Maximum Likelihood and Normal theory.
We estimated the model twice, with data from the strongest and the weakest collaborating relationship between each firm and its retailers. The first two numeric columns of tables 2 and 3 show the results for the strongest collaborating relationship, while the last two columns are computed from the data of the least collaborating one.