Ritz-Carlton, a chain of fifty-seven luxury hotels renowned for outstanding service, caters to the top 5 percent of corporate and leisure travelers. The company’s credo sets lofty customer-service goals: “The Ritz-Carlton Hotel is a place where the genuine care and comfort of our guests is our highest mission. We pledge to provide the finest personal service and facilities for our guest, who will always enjoy a warm, relaxed. yet refined ambience. The Ritz-Carlton experience enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests.”