SWOT analysis
Strengths:
* Business reputation of being innovative
* Have an excellent staff for handling sales with strong knowledge of current products
* Strong customer relationships
* Strong internal communications system
* A strong geographical location with high traffic input
* Well-designed and successful marketing strategies
Weakness:
* Outdated market research data
* High cost of rental for the office
* Too many missed deadlines and a lot of work on pending
* Too much stock in inventory and higher inventory costs
* Infrequent cash flow system
* An inefficient record maintenance system in place