The purpose of this research was 1.To guide the development of cultural tourism management Hat Yai 2.To study the potential of cultural tourism Hat Yai 3.To study the needs of tourists towards the elements of culture tourism resources. The group of sample consisted of 361 peoples from a tourist or excursionists of Thailand and the foreign tourists for 20 people. Using the questionnaire as a tool to collect information. Data were analyzed using descriptive statistics. Statistics used in data analysis, frequency, percentage, average, standard deviation. Different statistical significance at .05 level. And variance analysis is two-tail test. As a hypothesis test model does not enter the direction.
Results of research showed that guidelines for the development of cultural tourism in Hat Yai. Hatyai Songkhla. The overview is there needs tourists with elements of cultural tourism resources in the Hat Yai is high by descending order from most to least. Most is the attention to tourism. Second is the access to the tourist attractions. And finally is the tourism facilities, respectively. And concluded that the elements of both 3 side. Can the development of cultural tourism in effectively.