CONTENTS
TREND
1
TREND
2
TREND
3
TREND
4
Abandonment
Remarketing
Moves Up the
Funnel...............4
TREND
5
TREND
6
TREND
7
Digital
Acquisition
Meets the
Physical
World................5
Actionable Data
Becomes a
Key Difference
Maker.................6
Personalized
Websites
Move Beyond
Amazon and
Netflix............... 7
Location
Marketing 2.0
Arrives..............8
Video: iBeacon
and the Next
Generation of
Location-Based
Marketing.................8
Buyer
Intelligence
Is No Longer
Limited to the
Elite....................9
Marketers
Become the
Architects of
the Customer
Experience...10
Video: Creating
a Connected
Customer
Experience............10
Marketers Take Testing to New Levels
Andrew Kordek, Co-founder, Trendline Interactive.................................................................11
Being Relevant Won’t Be Enough
Steve Kellogg, Marketing Automation Consultant, Astadia..............................................11
Marketing Silos Continue to Dissolve
Zachary Notes, Organic Search Analyst, UnCommon Goods.........................................12
Marketing Automation Expands Its Footprint
David M. Raab, Principal, Raab Associates Inc.........................................................................12
Conclusion..........................................................................................13