The 1960s saw large mainframe computers become much more common in large industries and with the US military and space program. IBM became the unquestioned market leader in selling these large, expensive, error-prone, and very hard to use machines.
A veritable explosion of personal computers occurred in the early 1970s, starting with Steve Jobs and Steve Wozniak exhibiting the first Apple II at the First West Coast Computer Faire in San Francisco. The Apple II boasted built-in BASIC programming language, color graphics, and a 4100 character memory for only $1298. Programs and data could be stored on an everyday audio-cassette recorder. Before the end of the fair, Wozniak and Jobs had secured 300 orders for the Apple II and from there Apple just took off.