Sometimes the tradeoffs are not as straightforward as in the Tylenol product-tampering case.
Consider the case of entertainment giant, Disney. Disney publically maintains a core commitment to family values. But what exactly does this mean? "Traditional family values" or some broader construal? When Disney began extending employee benefits to domestic—including same sex—partners in 1996, this led to a backlash from conservative quarters. Soon after the extension of benefits, the Southern Baptist Convention called for a boycott of the company.