1. Check for system failure (e.g., not enough elevators; too many monorail trains) before blaming people.
2. Detailed planning can avoid most service failures.
3. Plan for guest failures and how to recover from them (more on this idea in Chapter 13).
4. Design the organization to ensure service excellence.
5. A bad system can defeat a good employee.
6. The goal: Fail no guest; delight every guest.
7. Problems will recur if you can’t or don’t find out what caused them.
8. Identifying problems is more than just fixing a single guest experience. It is an oppor- tunity to improve the service delivery system.
9. Everyone is responsible for monitoring and maintaining the quality of the service de- livery system; everyone is responsible for avoiding service failures.
10. There are many planning tools to help deliver excellent guest experiences. Use them as much as possible.